We help hardworking, innovative teams get the recognition and rewards they deserve.
Because, like you, we’re hands-on people, too.
And together, we can build a brighter industrial world, one client at a time.
Inspec is changing the game by pairing our marketing expertise with real-world industrial experience. Our no-BS approach means you can focus on what you do best while we highlight your team's impact.
Our Vision
We envision a future where the voices of those who shape our world—through ingenuity, expertise, and hard work—are brought to the forefront. It’s time for the real-world knowledge and know-how of engineers, experts, makers, and builders to be heard in every important conversation.
What makes us tick
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Dynamism
We see marketing as a trade or craft rather than a profession. Like real innovation, real marketing hinges on trial, error, and adjustment and rewards a practical and dynamic approach.
Optimism
We believe in the industrial sector's future. The people who tackle the world’s biggest challenges—today and tomorrow—have bold ideas, and their future is bright.
Professionalism
We work alongside proud, passionate, and professional teams. While our world can sometimes be rough and ready, our approach isn't. We use cutting-edge, modern systems to deliver world-class marketing outcomes that reflect our high standards and those of your company.
Industrialism
We made this word up because it encapsulates everything we’re about. We don't just service the industry; we’re part of it. Blood is thicker than water, as they say, and our commitment to the people and organisations we work with runs deep.
“Jim has done some amazing work for us as a technical content writer within the oil & energy sector. Very friendly, dedicated and outcomes-focused. Highly recommend.”
Dane Balle
Founder and Technical Lead at Rotation Solutions
Designed for Industry, Built for Results
Inspec is the antidote to generalists; we get you in the way no cookie-cutter agency can. Our marketing systems are designed for industrial action based on logic, efficiency, and function.
MEET OUR TEAM
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MEET OUR TEAM ⋯
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Jim Robertson
FOUNDER & STRATEGIST
Jim is the founder and lead marketing strategist at Inspec. He brings a hands-on approach to business and creativity, drawing on his many years of boots-on experience and passion for building out big ideas in the real world.
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Mark Hansel
VISUAL BRANDING PARTNER
Mark is our branding and design ace with a talent for digging up and fleshing out a concept's heart. His wealth of experience in branding and small business is a boon, and we’re super proud to have the branding granddog onboard with us.
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Sam Oakes
WEB DEVELOPMENT PARTNER
Sam’s skill in developing SquareSpace websites is unparalleled. With a potent mix of design talent and technical prowess, Sam creates stunning and dynamic websites that captivate and engage audiences, driving business growth.
Since 2020, we’ve helped ambitious startups, SMBs and some of Australia’s premier ASX-listed companies to make a splash while growing real-dollar revenue.
We’ve built our reputation based on the fundamentals: quality outcomes and doing what we say.
Get in touch to find out more.
Either send a message via the contact form, or