Rock-Solid Industrial Marketing

We drive leads, sales, and growth for Australian industries with powerful creative marketing and boots-on-the-ground experience.

BRANDING DIGITAL MARKETING WEB DESIGN COPYWRITING SOCIAL & SEO PAID ADS & MEDIA AI & AUTOMATION VIDEO & ANIMATION

Industrial People;
Proven Results

Tired of the marketing merry-go-round? Done with generic agencies that don't get you?

Forged on the frontlines of industry, Inspec is here to help your business gain traction and grow, enabling a brighter industrial future.

We are the antidote to generalists, partnering with you to deeply understand the details of your business and provide results-focused marketing that cuts through for powerful impact.

Jim Robertson: Founder and director at Inspec Industrial Marketing.

Key Services


STRATEGIC PLANNING

Strategy is the key that unlocks your marketing performance.

At Inspec, a comprehensive marketing strategy is priority one. It’s the crucial first step in generating a Return On Investment and ensuring your marketing budget is well spent.

Inspec provides industrial marketing strategies.

BRAND IDENTITY

You deserve a brand to be proud of, one that speaks volumes.

The best brands are built on your unique strengths, talents, and value offer. A genuine identity separates you from the pack because there’s only one version of you.

Inspec offers dedicated industrial branding services.

INSPIRED CREATIVE

Market the way you make, with Industrial-Spec creativity.

With a world-class creative team, Inspec provides your business with the inspiration, talent, and creative horsepower you need to forge ahead with confidence and pride.

FREE STUFF

FREE STUFF ✔

Download the Inspec Guide and discover why our industrial experience makes us the antidote to generalists.

Grab a copy of our industrial marketing capability statement..

Our Clients:

MOVUS testimonial: how Inspec helped refine marketing tactics and grow website traffic.

“Jim has been instrumental in refreshing our brand in the marketplace and helping us refine our marketing strategy, which has doubled our website traffic.”

Mal Schulstad
CEO MOVUS

Why INSPEC?

  • Market the way you make. We’ve designed our marketing systems with minimal fluff. They’re easy to understand, practical, and turnkey.

  • Be truly understood. Our background is on the tools, and we’re part of your world. We craft inspired content with detail and clarity.

  • Design your strategy. Our projects and packages begin with comprehensive strategy work to ensure we take aim before firing.

  • Position for talent. Competition is hot for A-players, and attracting great people takes more than a job ad. Market your culture, progression and value.

  • Leverage advanced technology. Automated workflows and AI tools can help you make an impact while saving time and creating leverage.

  • Stay updated. We measure our marketing systems regularly, providing regular performance reports, insights and fine-tuning.

Our Partners

We proudly partner with industrial teams across Australia, providing genuine relationships and results-driven marketing.

METS & Resources

Australia’s mining and resources sector is the world’s finest. Our METS and Resource teams are innovative, future-focused, and committed to maintaining the trust required to drive this industry powerhouse forward.

Manufacturing & Technology

Technology changes fast, and manufacturers are busy designing and building next-gen solutions. Let Inspec champion your innovation and expertise so you can get on with engineering a future Made In Australia.

Consultants & Specialists

Whether you're a one-man band or scaling a business, you have experience and value to offer. We’ll help you clarify your message and spread the word to engage your audience and fill your pipeline.

Meet Jim

FOUNDING DIRECTOR

Jim Robertson brings years og hands on industrial experience to Inspec marketing.

I’m a builder by nature, with an eye for quality and a passion for performance. Whether it’s an engine rebuild, a marketing plan, or my kids' Lego rocket, I’m all about well-made, efficient and functional systems.

After years spent swinging spanners in Motorsport, Mining, Rail and Resources, I now assemble marketing horsepower for teams on the frontlines of industry.

Inspec combines my passion for technical work with a love of creativity and visual aesthetics. Together, we build marketing systems that provide our partners with attractive, reliable and high-performance growth engines.